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This course introduces students to principles of Marketing. It includes core concepts such as the 4 P’s, the Marketing Environment, Marketing Research and Marketing Communication and Tools. Students who complete this course can use it as a foundation if they wish to specialize in the field of Marketing or apply acquired knowledge to the business world. The delivery of this course captures key Marketing theory illustrated with real world examples.
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- Programme Type: Ass. Degree (two-year)
- Faculty: Business Administration (BSA)